Marketing

The two basic approaches to forecasting market potential and sales

The two basic approaches to forecasting market potential and sales. The two approaches are: (1) extending past behavior  (2) predicting […]

Dec 24th, 2021

Marketing

Can any firm beat Amazon in the marketplace for retailers?

“Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors” Directions: Can any firm beat Amazon […]

Oct 24th, 2021

Marketing

Personal journal post on Tumblr

For this month, please publish a new personal journal post on this site (Tumblr) related to your original Mastery: PDL […]

Aug 24th, 2021

Marketing

Promotional Communication Strategy

Promotional Communication Strategy:  How does your company communicate with its customers? In Chapter 11 you learned that companies should strive […]

Aug 3rd, 2021