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- What is the basic customer need provided by Key West Key Lime Pie?
- What is the key marketing situation faced by Key West Key Lime Pie Co. (KWKLPCo)?
- List KWKLPCo’s main strength (consumer view)
- List KWKLPCo’s main weakness (consumer view)
- List KWKLPCo’s main opportunity
- List KWKLPCo’s main threat
- Describe the most typical type of customer purchasing KWKLPCo (target market)
- Describe the typical behavior of customers purchasing KWKLPCo’s offerings. Choose one: Impulse, Habitual, Limited, or Extended
- How does KWKLPCo capture value by pie and by slice?
- How does KWKLPCo communicate value? Get Business assignment help today