Establishing the relevance of sustainability as core value of product innovation which drives profitability to organization while catering technologist, social and environmental responsibility.
Methodology: Quantitative Research via Surveys, existing data like data from different search engines and published journals, primary data from organization and market at possible extend and Qualitative Research via Focus group and case studies.
Literature Review: Different source of thesis or published journals via different available sources, organization data and development plan, org. sites, concern person opinion and vision towards this.
Expected Result: Product innovation that drives greater reusability yet the technologically superior and new product for society (affordable) with least environmental impact (less dependency for scarce natural resource) contributes in making a sustainable organization.