Importance of Strategic Management for a successful business expansion
• You are required to upload an academic report on the importance of Strategic Management for a successful business expansion based on an existing business which has initiated expansion from a brick-and-mortar presence. It has begun to market its products and/or services in a limited international environment.
The document must have these two parts:
Analysis & background: The business of your choice, its past and present, and how is it currently performing.
Proposal: Based on your analysis, identify and make recommendations for the business to expand internationally with the aid of digital means.
You may use information & data from the different authors, models and theories reviewed in class.
Wordcount: From 2500 to 3500 words.
Cover, Table of Contents, References and Appendix are in exclusion of the total wordcount
Harvard citation style referencing (in-text References and Bibliography) is a requirement and full acknowledgement of sources.
The task must be spell and grammar check ed prior to upload.
Assignment Launch: Week 5
Submission: Week 8 – Via Moodle (Turnitin). Deadline is on 27th September by 23.59
Weight: This task is a 60% of your total grade for this subject.
Outcomes: This task assesses the following learning outcomes:
Conduct & present a credible business analysis
Analyze and explain the concepts, principles and practice associated with strategy formulation and implementation.
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