Importance of Strategic Management for a successful business expansion

Importance of Strategic Management for a successful business expansion

•  You are required to upload an academic report on the importance of Strategic Management for a successful business expansion based on an existing business that has initiated expansion from a brick-and-mortar presence. It has begun to market its products and/or services in a limited international environment.

 The document must have these two parts:

Analysis & background: The business of your choice, its past and present, and how is it currently performing.

Proposal: Based on your analysis, identify and make recommendations for the business to expand internationally with the aid of digital means.
You may use information & data from the different authors, models, and theories reviewed in class.


Wordcount: From 2500 to 3500 words.

Cover, Table of Contents, References, and Appendix are in exclusion of the total word count

Harvard citation style referencing (in-text References and Bibliography) is a requirement and full acknowledgment of sources.

The task must be spell and grammar checked prior to upload.

Assignment Launch: Week 5

Submission: Week 8 – Via Moodle (Turnitin). Deadline is on 27th September by 23.59

Weight: This task is 60% of your total grade for this subject.

Outcomes: This task assesses the following learning outcomes:

Conduct & present a credible business analysis

Analyze and explain the concepts, principles, and practices associated with strategy formulation and implementation.

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