Answer the following questions, after reading the case, Competition in the Craft Brewing Industry in 2017 (p. 261 of the textbook)
- What are the strategically relevant components of the U.S. and global craft beer industry macro-environment?
- What is the competition like in the craft beer industry?
- Which of the five competitive forces is strongest? Which is weakest?
- What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
- What does your strategic group map of the craft beer industry look like? Which strategic groups do you think are in the best positions? The worst positions?
- What key factors may determine the success of a start-up or smaller, craft brewery?
- Identify the strategic issues facing craft brewers in 2017.
- What effects may these issues have on the industry?
- What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks?
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