Competition in the Craft Brewing Industry in 2017

Answer the following questions, after reading the case, Competition in the Craft Brewing Industry in 2017 (p. 261 of the textbook)

  1. What are the strategically relevant components of the U.S. and global craft beer industry macro-environment?
  2. What is the competition like in the craft beer industry?
  3. Which of the five competitive forces is strongest? Which is weakest?
  4. What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
  5. What does your strategic group map of the craft beer industry look like? Which strategic groups do you think are in the best positions? The worst positions?
  6. What key factors may determine the success of a start-up or smaller, craft brewery?
  7. Identify the strategic issues facing craft brewers in 2017.
  8. What effects may these issues have on the industry?
  9. What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks?                                             

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